This master's thesis is focused on evaluation of product innovation from company Nutricia a.s. Main objective of this thesis is to analyse Nutrilon marketing strategy for entering new product category. Furthermore, base on outputs from own marketing research and analyses of provided company data, to evaluate suitability of chosen marketing strategy and to suggest recommendations to achieve set goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75929 |
| Date | January 2010 |
| Creators | Školoudová, Lenka |
| Contributors | Zamazalová, Marcela, Procházková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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