Aim of the master's thesis is conducting complex analysis of a company, which operates multifunctional sport center, and revealing its specifics and evaluating its competitiveness. Company Ski Pec a.s. is analyzed in the master's thesis. Three tasks lead to achieving the aim of the thesis: description of marketing mix and comparison with chosen competitors, identification of strenghts, weaknesses, opportunities and threats of the company through SWOT analysis, evaluation of financial state of the company through financial analysis and comparison of the main indicators with chosen competitors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124933 |
| Date | January 2012 |
| Creators | Andělová, Irena |
| Contributors | Novotný, Jiří, Ščiklin, Alexandr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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