The thesis deals with the issue of marketing research, specifically using the method of Mystery shopping and questionnaire survey. Main goal is research and comparison of the level of services provided in individual Bikram Yoga studios in the Czech Republic and also screening of the customer satisfaction of studio in Ceske Budejovice. The obtained results inform about the shortcomings of offered services for which it was proposed measures leading to improve the quality of services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193036 |
| Date | January 2014 |
| Creators | Macháčková, Kateřina |
| Contributors | Hesková, Marie, Harantová, Monika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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