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Marketingová strategie podniku / Marketing Strategy of Company

The diploma thesis deals with analysis of makteting strategy of Allrisk, s.r.o. company. On the basis of this analysis and the appropriate theoretical knowledges, actions leading to the increased competitive strength of the company in the market are suggested.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222192
Date January 2009
CreatorsOdehnal, Jan
ContributorsHerynk, Jiří, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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