The aim of this diploma thesis was to analyse services provided by a hotel in the historical center of Český Krumlov and to evaluate the customer satisfaction with these services. As the next step, I looked into a proposal to improve some of those services and to design new ones, which have, so far, been missed by the customers in the offer. The work was based on a survey, which was carried out during the summer and in the beginning of the autumn 2008. The opening part of the thesis mentions theoretical basis connected with the specialised literature. The work itself continues with the results of the survey (questionnaire). The closing part of the work suggests improvements and new packages of services for clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48169 |
| Date | January 2009 |
| Creators | KOSÍKOVÁ, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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