This diploma thesis deals with use of internet marketing, content marketing and SEO in terms of creating content plan for a corporate blog. Its structure is divided in two sections. Theoretical part enables the reader to get an insight into the issues of internet marketing, marketing communication, content marketing, browser optimization, and web analytics. Practical part offers the author's analysis of a corporate blog and its published content by means of web analytics. Evaluation and recommendation of further approaches in the above-mentioned fields provided by the author can be regarded a conclusion of this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189473 |
| Date | January 2015 |
| Creators | Chlupová, Adéla |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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