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Marketing strategy of the company Quintessentially / Marketing strategy of the company Quintessentially

The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114375
Date January 2011
CreatorsYershova, Anastassiya
ContributorsHalík, Jaroslav, Štěrbová, Ludmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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