Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs. The paper describes in detail the various marketing tools that the company uses. The thesis is divided into a theoretical and a practical part. In the conclusion are recommendations set out on possible improvements of marketing communication based on the information.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205474 |
| Date | January 2015 |
| Creators | Nátěstová, Michaela |
| Contributors | Procházková, Markéta, Řehounek, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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