The aim of this thesis is to analyze the communication strategy SAPELI a.s. in the last three years and based on the evaluation and comparison with theoretical approaches, to suggest possible improvements in the future. The thesis is divided into theoretical and practical parts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162345 |
| Date | January 2011 |
| Creators | Kadlec, Jan |
| Contributors | Postler, Milan, Průša, Přemysl |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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