The master´s thesis deals with the processing of business plan for setting up a guest house in Austria. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225341 |
| Date | January 2015 |
| Creators | Robotková, Natálie |
| Contributors | Švestková, Lucie, Zinecker, Marek |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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