The thesis deals with the way of compiling a marketing plan, according to which the company ACR auto, a.s. could build its posiion in a competitive environment. The result of the thesis is to evaluate the current marketing plan and to propose its update for the following period.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:375394 |
| Date | January 2018 |
| Creators | DVOŘÁKOVÁ, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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