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Studie proveditelnosti, jako součást marketingového řízení stavebního projektu / Feasibility study, as part of the marketing management of construction project

This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:226829
Date January 2014
CreatorsLhota, Jiří
ContributorsBuchalová, Jana, Dohnal, Radek
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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