The thesis deals with the impact of golf marketing promotion on tourism. The main aim is to map out marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association aimed at golf promotion. Does the world perceive the Czech Republic as a golf destination? Is Czech public interested in golf? The thesis is trying to find objective answers on these questions. The theoretical part defines the basic knowledge of marketing, marketing mix and golf. The practical part deals with marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association. The questionnaire survey complements the thesis with public opinion whether the Czech Republic is a golf destination or not and reveals the future focus of golf promotion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81577 |
| Date | January 2011 |
| Creators | Kokrdová, Lucie |
| Contributors | Herget, Jan, Šilhan, Marcel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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