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Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc330948
Date05 1900
CreatorsKnauber, Ines
ContributorsCrawford, John C., Doster, Joseph A., 1943-, Garland, Barbara C.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvi, 209 leaves: ill., Text
RightsPublic, Knauber, Ines, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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