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Does CEO leadership style impact on adoption of the marketing concept? : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Management in the University of Canterbury /

Thesis (M. Com.)--University of Canterbury, 2007. / Typescript (photocopy). Includes bibliographical references (leaves 208-219). Also available via the World Wide Web.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/174101365
Date January 2007
CreatorsCooper, K. J.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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