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How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation /

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 126-135). Also available on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/58834195
Date January 2004
CreatorsPalmatier, Robert W.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books
Sourcefree to MU campus, to others for purchase

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