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Marketingová strategie produktu / The Product Marketing Strategy

This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319396
Date January 2017
CreatorsKřešťák, Filip
ContributorsCleary, Petra, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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