Proces prípravy a uvádzanie nových výrobkov firmy L'Oréal na zahraničné trhy (na príklade vybranej značky) / Process of preparation and launch of new products of L´Oréal on foreign markets (case study of specific brand)

Description

Master thesis describes and analyzes the process of launching new producs of Matrx Total Results brand on czech, slovak and hungarian market. Theoretical part describes product life cycle, marketing research and marketing mix. Analytical part describes in detail prepared marketing strategy and launch process. In conclusion is an own analysis of strategy and goals fulfillment.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-124630

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124630
Date	January 2011
Creators	Kočerginová, Tatiana
Contributors	Zamykalová, Miroslava, Kolomijcová, Bianka
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Slovak
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess