The main aim of this graduation theses was to describe and evaluate the marketing communication of shopping center Futurum Kolín and find out what type of marketing communication tools is used. After characteristic of the center followed by description of the communication mix. In the theses was realized marketing research to identify the typical customer of SC Futurum Kolín as a starting point for effective marketing communication. Based on the results were designed new tools of marketing communication that complement the already existing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50679 |
| Date | January 2010 |
| Creators | JAVŮRKOVÁ, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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