English Abstract
The essay argues the transformation from business marketing strategies to political ones. It accumulates the empirical data interviewed from the Tai-nan city councilwomen, discusses the advantages and the disadvantages from the interviewers, and provides the modes of position marketing. The essay argues that the politicians should adopt the ¡¥material principle¡¦, ¡¥macro-behavior principle¡¦, and ¡¥productive behavior principle¡¦ as their marketing segmentation systems to get the best investment return rate. The politicians should make self- positioning after adopting the marketing segmentation principles,. The politicians should be aware of the related opponents, make sure the fatal factors of the image positioning, accumulate the images of the politicians from the representative voters according to ¡¥decisive factor¡¦ from the marketing, and analyze the positions of the politicians in the voters. The candidates should thereby discuss the best compositions of the voters¡¦ decisive factors with their staffs and examine the correspondence between the market segmentation and the competitive position of the politicians to accomplish the market positioning.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830104-131619 |
| Date | 30 August 2004 |
| Creators | Chen, Shu-Jung |
| Contributors | Stephen D. Tsai, Ming-rea Kao, Iuan-yuan Lu, Da-Chi Liao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830104-131619 |
| Rights | restricted, Copyright information available at source archive |
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