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Marketingový mix výrobku určeného pro seniory / marketing mix focused on senior

Main goal of diploma thesis is to show senior segment as potencial lucrative market

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11131
Date January 2009
CreatorsPreisová, Martina
ContributorsKoudelka, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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