Cause-related marketing partnerships an application of associative learning theory principles for both short and long-term success for the brand /

Description

Thesis (Ph.D.)--Southern Illinois University at Carbondale, 2007. / Adviser: John Fraedrich. Includes bibliographical references.

Links & Downloads

1. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3291648

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/248325871
Date	January 1900
Creators	Thomas, Michael L.
Source Sets	OCLC
Language	English
Detected Language	English
Source	online access from Digital Dissertation Consortium