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Marketing to the bottom of the pyramid a Zimbabwean perspective /

Thesis (Ph.D.)--University of Western Sydney, 2009. / A thesis presented to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliographies.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/646082485
Date January 2009
CreatorsChikweche, Tendai F.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView thesis

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