My diploma thesis analyses present situation in the area of marketing management in the company offering predominantly services. According to completed analysis in the conclusion of my thesis I offer suggestions which lead to improving of the company management and which also lead to rise of the competitiveness and profit of the company and other important economical indicators.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221552 |
| Date | January 2007 |
| Creators | Unger, Zdeněk |
| Contributors | Severa, Libor, Petráš, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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