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Ethics in marketing decisions: cross-cultural differences between Hong Kong and Vancouver.

by Lau Hon-Biu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 45-49). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I --- OBJECTIVE AND SCOPE OF STUDY --- p.1 / Chapter II --- LITERATURE REVIEW --- p.4 / Ethical Issues in International Marketing --- p.4 / Safeguards for Ethical Behavior --- p.5 / Deontological vs. Teleological Philosophical Approaches --- p.7 / Relativism & Idealism --- p.7 / Individualism-Collectivism (IC) --- p.9 / Use of Scenarios --- p.10 / "Culture, Ethical Problem Perception & Ethical Decision Making" --- p.11 / Chapter III --- THEORETICAL CONSTRUCT OF STUDY --- p.12 / Chapter IV --- METHODOLOHY --- p.15 / Participants --- p.15 / Procedure --- p.15 / Measurements --- p.16 / Dependent Variables --- p.16 / Independent Variables --- p.17 / The shortened version of Individualism- Collectivism scales (INDCOL) --- p.17 / Ethics Position Questionnaire (EPQ) --- p.18 / Data Analysis Methods --- p.19 / Chapter V --- FINDINGS --- p.21 / Reliability --- p.21 / Perceived Ethical Problem --- p.21 / Ethical Decision Making --- p.22 / Categorization of the Subjects --- p.23 / Effects of Origin on Perceived Ethical Problem and Ethical Decision Making --- p.24 / "Effects of Origin on Idealism, Relativism, General Collectivism Index (GCI), Ingroup Solidarity and Social Obligation" --- p.24 / Effects of Cultural Orientation on Perceived Ethical Problem and Ethical Decision Making --- p.25 / Effects of Ethics Position on Perceived Ethical Problem and Ethical Decision Making --- p.26 / Chapter VI --- DISCUSSION --- p.28 / Reliability --- p.28 / Perceived Ethical Problem --- p.28 / Ethical Decision Making --- p.29 / "Effects of Origin on Age, Years of residence and full-time work" --- p.30 / "Effects of Origin on Collectivism, Idealism and Relativism, Perceived Ethical Problem and Ethical Decision Making" --- p.31 / Effects of Cultural Orientation on Perceived Ethical Problem and Ethical Decision Making --- p.32 / Effects of Ethics Position on Perceived Ethical Problem and Ethical Decision Making --- p.32 / Chapter VII --- CONCLUSION --- p.34

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321814
Date January 1997
ContributorsLau, Hon-Biu., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vi, 48 leaves ; 30 cm.
CoverageChina, Hong Kong, British Columbia, Vancouver, China, Hong Kong, British Columbia, Vancouver
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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