Perceptions of a successful key account management programme a New Zealand perspective : this is a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business (Marketing), 2004 /

Description

Thesis (MBus) -- Auckland University of Technology, 2004. / Also held in print (129 leaves ; 30 cm.) in City Campus Theses Collection. (T 658.804 YU)

Links & Downloads

1. http://ezproxy.aut.ac.nz/login?url= http://puka2.aut.ac.nz/ait/theses/YuM.pdf
2. http://ezproxy.aut.ac.nz/login?url= http://puka2.aut.ac.nz/ait/theses/YuM_.pdf

Tags

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/244294200
Date	January 2004
Creators	Yu, Mandy Ning-Ya.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books.
Source	Full thesis. Abstract.