The theoretical part of the thesis focuses on basic characteristics and features of industrial markets and on the current development in this area. The methodical plan deals with the marketing strategy process. The practical part is divided into two parts. The former deals with the situational analysis of the company Kopp Elektrotechnika spol. s r.o. The latter links to the situational analysis and results in the marketing strategy proposal for the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11957 |
| Date | January 2008 |
| Creators | Kořínková, Hana |
| Contributors | Král, Petr, Vokáč, Matěj |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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