The master‘s thesis focuses on the marketing audit of selected marketing activities with focus on the satisfaction of customers of the internet shop Calzanatta which deals with the sale of women's clothing, footwear and accessories. Based on the results of the audit are made suggestions that can contribute to increasing customer satisfaction and improving the company's position on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377374 |
| Date | January 2018 |
| Creators | Procházková, Eliška |
| Contributors | Ing. Ladislav Lorenc, Ph.D., MBA, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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