The main subject of this thesis named "Marketing strategy of company" is finding suitable tools which will help to analyse present situation of C&K a.s. company in department of marketing strategy. Thanks to aplication of this tools there will be suggestions, which will help to improve the position of this company in market.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222379 |
Date | January 2009 |
Creators | Pavlas, Vojtěch |
Contributors | Štefáčková, Bohdana, Šimberová, Iveta |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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