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Zjištění příležitostí na trhu pro vybranou firmu / The analyse market opportunities of a given company

The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50637
Date January 2010
CreatorsKRINESOVÁ, Michaela
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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