This master´s thesis focuses on the changes of marketing strategy for the company TOP servis s r. o. by using content marketing. The work describes realization of content marketing and there are also included amounts of money for publication of content. At the end there are discussed advantages and disadvantages of content marketing applied on this company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225328 |
| Date | January 2015 |
| Creators | Remiš, Ivo |
| Contributors | Kuchař, Vladimír, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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