The diploma thesis provides a comprehensive view of marketing activities of development company with already implemented development project Panorama City in Bratislava. Marketing attributes are important part of development projects with orientation of their customers, build their image, acquisition of market share and competitive advantage in the real estate market. All the above mentioned facts are analysed within my project The main aim of the thesis is to evaluate the strategy of the development project and looking at managing principles and strategy direction of other already implemented development projects. The main aim of is based on the facts from particular analyses to consider right or wrong seepage respectively find the best possible option for the management of the company on the market that develops along with potential customers. My project is divided into two parts. The first theoretical part is focused on familiarization with the basic concepts and processes in the area of construction the development process, analyze marketing environment and marketing strategies used in the construction using technical and scientific literature. In the second part-practical one focuses on analysis of specific Slovak development company and its already implemented a development project, and drafting strategies for marketing in the project. By applying a number of analyzes, which are blind, Porter and SWOT analysis highlight the results and findings after which it can be concluded any new variant of solution management direction and useful for other projects.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:265587 |
| Date | January 2017 |
| Creators | Varšo, Matej |
| Contributors | Modranský, Marcel, Dohnal, Radek |
| Publisher | Vysoké učení technické v Brně. Fakulta stavební |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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