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Marketingová komunikace obchodní firmy Archmanic s.r.o. / Marketing Communications of Business Firm Archmanic s.r.o.

The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412963
Date January 2010
CreatorsBartáková, Kateřina
ContributorsMedlín, Dušan, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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