This thesis deals with the golf theme. Popularity of golf is growing, and increasingly in the context of the rising new golf courses, which are competitors. The main target is to propose methods and measures to support the activities of the Golf Club Pardubice, which I chose on the basis of four years work experience. Prior to its implementation, I developed a survey of customer satisfaction. At the proposal continues marketing concept of Golf Club Pardubice. In this thesis, the emphasis is on the needs and wishes of the customer, as a key element of marketing itself.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201580 |
| Date | January 2015 |
| Creators | Spilková, Eva |
| Contributors | Chylíková, Hana, Novák, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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