Marketing on the Web : empirical studies of advertising and promotion effectiveness /

Description

Diss. Stockholm : Handelshögsk., 2001.

Links & Downloads

1. http://www.hhs.se/efi/summary/565.htm

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/186181109
Date	January 1900
Creators	Dahlén, Micael,
Publisher	Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI),
Source Sets	OCLC
Language	English
Detected Language	English
Source	Summary by EFI