Breastfeeding is a pressing social issue in terms of womens equality, preventative healthcare, and the preservation of a valuable natural resource. Future progress in breastfeeding advocacy will depend on an accurate investigation into the current situation. In this study, three womens prenatal magazines (American Baby, ePregnancy, and Parenting) are analyzed via content analysis for one calendar year, looking specifically at infant formula-related product advertisements, breastfeeding-related product advertisements and variations of the mothers role in infant feeding. The content of breastfeeding-related magazine articles also is analyzed within the context of the advertisements. This sample of media appears to have evolved away from negative stereotypes about breastfeeding being primitive, disgusting, cow-like, or an excretory function. However, breastfeeding product advertisements were found to cater to negative stereotypes more than infant formula product advertisements. The amount of product advertising was not influential in the positive or negative representation of breastfeeding within article content.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-11102005-215035 |
| Date | 11 November 2005 |
| Creators | Hyderkhan, Angela Broussard |
| Contributors | Judith Sylvester, Anne Osborne, Margaret DeFleur |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-11102005-215035/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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