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March Madness for Men

The purpose of this study is to examine the manner in which the media covers mens and womens athletics and how it may affect the publics perception of womens athletics. The study also seeks to examine how the hegemonic devices and primes that the sports media use can affect viewers enjoyment of womens athletic coverage as well as the effect that sports fandom plays on viewers perceptions. Using an experiment exposing participants to heavy mens college and
womens college basketball coverage, the results showed that sports media coverage did not
elicit negative perceptions toward womens athletics.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-11182013-141849
Date17 December 2013
CreatorsJones, Gabrielle P
ContributorsSanders, Meghan, Miller, Andrea, Freeman, Craig
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-11182013-141849/
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