Because university foundations are facing increased pressures as the result of declining funds and increased competition, they must learn to use more effectively a wide range of marketing activities and demographic segmentation. Prospect identification may be one such tool. The literature on non-profit philanthropy suggests that the demographic segmentation of alumni and prospect screening and subsequent identification may serve as appropriate criteria. This case study examines how giving levels, involvement levels and attitudes of donors may vary as a result of the implementation of the National Advancement Plan, a systematic peer screening model and communications tool developed for a university foundation. The results of this case study suggest that other university foundations may be able to use similar strategies to identify potential donors.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-04152004-142117 |
| Date | 15 April 2004 |
| Creators | Nealy, Elizabeth |
| Contributors | Gene Sands, Lori Boyer, Ralph Izard |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-04152004-142117/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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