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Patterns of Self-Expression and Impression Management in Blogs

The constant process of technology development offers Internet users new tools, allowing them to enjoy their right of free expression. One of the latest popular tools introduced for use by mass audience on the Internet is a weblog (or blog). There are more than 4.12 million blogs on the Internet maintained by different people with different purposes. Some of the bloggers manage to create an image that makes them "celebrities" among the community of bloggers. These are the people whose blogs are among the most well-known and also regularly linked by other bloggers. Besides, media's view of blogging comes directly from this select "A-list" of bloggers. This research intends to contribute to understanding of the characteristics of these popular bloggers.
The purpose of this study is threefold. First, it adds to the knowledge of verbal and visual characteristics, as well as demographics of popular blogs. Second, this research investigates impression management tactics and strategies used by the popular blog authors. Finally, it provides data regarding the common elements of popular blogs (topics, style, visual communication elements, etc.) that create ground for future research on impression management, employing the research of blog authors and their motivations and reasoning for using particular blog elements, as well as for future investigation of popular blog readers, and their impressions and reasoning for reading the blogs.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-01172005-051703
Date18 January 2005
CreatorsKeshelashvili, Ana
ContributorsKaye Trammell, Renita Coleman, Ralph Izard
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-01172005-051703/
Rightsunrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.

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