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Public Relations Ethics: A Cross-Cultural Analysis

This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlbergs (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational uniformity in moral and ethical reasoning across these countries despite geographic, cultural, economic and ethnic disparities.

Identiferoai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-12092004-163021
Date10 December 2004
CreatorsLieber, Paul Stuart
ContributorsOmar Shehryar, Sean Lane, Gene Sands, R. Kirby Goidel, Louis Day, Margaret DeFleur
PublisherLSU
Source SetsLouisiana State University
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lsu.edu/docs/available/etd-12092004-163021/
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