A study of the relationship between television management personnel and broadcast education programs in Florida. / Specifically, the study was directed toward four hypotheses concerning attitudes toward broadcast education as they varied by market size, education level, and experience level of the managers, and toward the most commonly open positions in Florida television stations. / Data were collected through personal interviews with 78 television management personnel representing every station in Florida excepting one small market station. / The results indicated that small market managers held the most favorable attitudes, that managers with the higher education levels held the most favorable attitudes, that managers with lowest experience levels held the most favorable attitude, and that the most commonly open position among Florida stations was that of Studio Crew/Camera Operator, followed by Sales Account Executive. / The study concluded that a "communication gap" existed between industry professionals and broadcast education, and that much of the response to the study was tempered by this. Managers were willing to participate to a greater degree, but indicated that their assistance should be solicited by broadcast educators. Most of the suggestions made by the managers concerned improvements to the curriculum, although several commented on faculty and graduate ideas. The study also suggested that these two parties, industry professionals and educators, should attempt to work together to begin a program of stressing professionalism in broadcast education. / Source: Dissertation Abstracts International, Volume: 43-06, Section: A, page: 1738. / Thesis (Ph.D.)--The Florida State University, 1982.
Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_74854 |
Contributors | SPIRES, ROBERT WALLACE., Florida State University |
Source Sets | Florida State University |
Detected Language | English |
Type | Text |
Format | 124 p. |
Rights | On campus use only. |
Relation | Dissertation Abstracts International |
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