This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises.
If, as Entman & Rojecki contend, movie studios invest more resources into marketing and distributing films that adhere to a formula of using racial stereotypes, then the findings of this research documents the content of the formula. The sampled movie content is distinct from that found in the traditional literature on stereotypes because it captures not only derogatory themes, words, images, and actions of non-dominant racial groups, but also laudatory themes, words, images, and actions of both dominant and non-dominant racial groups. Additionally, and perhaps more importantly, is the scrutiny of the relationships among these groups that is necessary to beginning to understand the relationship between movie stereotypes and historical ideologies.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-06272013-205033 |
| Date | 16 July 2013 |
| Creators | Satchel, Roslyn M. |
| Contributors | Pike, Pamela, Diamond, Raymond, Song, Felicia, DeFleur, Margaret, Izard, Ralph |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-06272013-205033/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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