Early voting studies before television predominance determined that mass media had a "limited effect" on American voting behavior. This work reassesses the limited-effects notion. The thesis is that the mass media do have significant impact on voting decisions. A trend study, the work utilizes the Center for Political Studies national presidential election surveys 1952-1976, and multiple regression analysis to examine the impact of media, social, and political variables on the dependent variable, time of voting decision.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc331270 |
| Date | 12 1900 |
| Creators | Garrison, G. David (Glenn David) |
| Contributors | Yeric, Jerry L., Dorse, Alvin C., Thames, H. Stanley, Johnston, Richard E., Tate, C. Neal (Chester Neal), 1943-, Kamp, Henry Wilbur, 1922- |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 151 leaves, Text |
| Coverage | United States, 1952-1976 |
| Rights | Public, Garrison, G. David (Glenn David), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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