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Analysis of messages in adolescent girls' magazines : CosmoGirl vs. CosmoGirls

In this thesis, I explore and critique the content of the fashion teen magazine CosmoGirl. Through a bricolage of methods, I examine the magazine's representation of teen femininity and compare it to the editor's "pro-feminist" initial goal and intended social role for the publication. / Drawing upon previous studies, and linking my findings to established theories, I analyze the possible relationship between the publication's content and the influence this media genre has on the social development of young women. / My research findings show that CosmoGirl's portrayal of femininity is stereotypical, patriarchal and unrealistic and that such representation perpetuates negative and destructive feelings in young women. / In my discussion, I explore possible reasons for the lack of representation of the editor's goal for the magazine within the magazine's overall discourse. I also discuss the importance of media literacy in education as a means to alter today's media, so its representation of women becomes truthful.

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.116127
Date January 2009
CreatorsChaparro, Lara I., 1977-
PublisherMcGill University
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Formatapplication/pdf
CoverageMaster of Arts (Department of Culture and Values in Education.)
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
Relationalephsysno: 003133190, proquestno: AAIMR67072, Theses scanned by UMI/ProQuest.

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