Thesis (MPhil)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: According to recent research done in the field of media ethics, it seems that there is a
need to complement studies on systematic normative ethics with more flexible
theories such as those proposed by the field of Philosophy and Sociology.
This assignment would like to prove that a more holistic model of moral reasoning
should be considered based on the point of departure that the media and media
practitioners find themselves in a postmodern world.
The aim of this assignment is to examine the possibility of a postmodern ethics as a
more authentic attempt by which the concept media ethics can be understood and
applied.
This assignment is a contribution towards the re-examination of media ethics in terms
of a postmodern understanding of reality, truth and meaning, as well as an
exploration of their practical implications in the context of a postmodern society such
as South Africa and its media.
According to the postmodern understanding of the concepts truth and meaning in
relation to the postmodern understanding of reality, the postulated principles will
define responsible journalism (media ethics) as journalistic action that takes into
account how people (news consumers and sources of news) form their
understanding of reality in a postmodern context. What purports to be reality in the
news is inevitably a reconstruction of reality that fits the needs and requirements of
journalistic practice.
In this light, responsible journalism can be understood as journalistic action that
creates a more holistic, authentic understanding of "reality" and how people
understand themselves and others in the world they live in. Most people are informed
by the media about themes such as the cloning of human beings, the war in Iraq, the
attack on the World Trade Centre and genocide in Rwanda and not because of
having been there themselves (direct experience). The way in which the media
reports about events does influence the way in which media users make sense of the
world in which they live. / AFRIKAANSE OPSOMMING: Na aanleiding van onlangse navorsing gedoen in die gebied van media-etiek, blyk
daar 'n behoefte te wees om sistematiese normatiewe etiek met meer omvattende
teorieë aan te vul, soos voorgestel in die studie rigtings van Filosofie en Sosiologie.
Hierdie werkopdrag wil bewys dat, indien in ag geneem word dat die perswese
homself in 'n postmoderne wêreld bevind, 'n meer holistiese modeloorweeg kan
word vir diskoerse in media-etiek.
Die doel van die werkopdrag is om die moontlikheid van 'n postmoderne etiek te
ondersoek as 'n meer outentieke benadering waarvolgens die konsep media-etiek
verstaan en aangewend kan word.
Die werkopdrag lewer 'n bydrae ten op sigte van 'n herevaluasie van media-etiek in
terme van 'n postmodernistiese lees van realiteit, waarheid en betekenis. Die
praktiese implikasies van 'n postmoderne media-etiek in die konteks van 'n
postmoderne samelewing, soos dié van Suid-Afrika en die Suid-Afrikaanse media,
salondersoek word.
Na aanleiding van 'n postmoderne interpretasie van die konsepte waarheid,
betekenis en realiteit, stel die werkopdrag 'n raamwerk voor waarbinne
verantwoordelike joernalistiek op etiese wyse beoefen word en rekening hou met die
postmoderne interpretasie van die samelewing. Dit is onvermydelik dat dit wat as
werklikheid in die nuus daargestel word, 'n rekonstruksie van die werklikheid is om
aan die behoeftes van joernalistieke praktyke te voldoen.
In die lig van bogenoemde, kan verantwoordelike joernalistiek gedefinieer word as
joernalistieke optrede wat 'n meer holistiese, outentieke interpretasie van die
werklikheid en begrip van die leefwêreld oordra.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50016 |
| Date | 03 1900 |
| Creators | Allen, Rika |
| Contributors | Wasserman, Herman, Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 57 p. |
| Rights | Stellenbosch University |
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