Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc28433 |
| Date | 05 1900 |
| Creators | Huckeba, Kristyn L. |
| Contributors | Sauls, Samuel J., Slocum, Phyllis R., Goplerud, Nann |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Copyright, Huckeba, Kristyn L., Copyright is held by the author, unless otherwise noted. All rights reserved. |
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