This master's thesis is about the success of sharing economy in the accommodation segment in Prague. The thesis is based on theories conceptualizing sharing economy as a result of social and value change, not only as technological one. Using online review data, the user experience of shared accommodation via Airbnb and traditional via Booking are compared. Analysis is conducted with focus on users' satisfied needs and fulfilled values. For processing the data, text mining techniques (topic modelling and sentiment analysis) were employed. The major result is that in Prague the models of sharing economy accommodation meets the growing need in society to fulfil post-material values in the market much better than the models of traditional accommodation (hotels, hostels, boarding houses). In their experiences, Airbnb users reflect social and emotional values more often, even though most sharing economy accommodations in Prague do not involve any physical sharing with the host. The thesis thus brings a unique perspective on the Airbnb phenomenon in the Czech context and contributes to the discussion of why the market share of the sharing economy in the accommodation segment in Prague has been growing, while traditional models stagnated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414895 |
| Date | January 2020 |
| Creators | Svobodová, Tereza |
| Contributors | Balon, Jan, Hájek, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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