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Strategická analýza společnosti Vodafone Czech Republic a.s. / Strategic analysis of Vodafone Czech Republic a.s.

The aim of this thesis is to design a strategy for Vodafone Czech Republic, a.s. Using the open data an analysis of macroenvironment as well as microenvironment are performed, where a definition and a breakdown of telecommunication market into five segment is made. Following is the analysis of Porter five forces, which analyses competition forces on the market as well as to the Vodafone. Further on a financial analysis and product portfolio analysis is made, which serves as the basis of Ansoff matrix. In the conclusion a synthesis of the analyses is made and several strategies are designed.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264097
Date January 2016
CreatorsMašek, Karel
ContributorsSmrčka, Luboš, Schönfeld, Jaroslav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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