<p>Frequently discussed in different contexts, corporate strategy and strategic planning is something</p><p>which importance hardly will diminish over the coming years as competition grows harder. The needs</p><p>for companies to think ahead of their business operations have grown increasingly during the</p><p>decades.</p><p>From the viewpoint of an independent researcher I have decided to look at Swedish companies</p><p>operating in Sweden and abroad. I want to know how the strategic planning process takes place in</p><p>these companies, in order to give an insight to what the process could look like in Sweden today.</p><p>My research question has been: How is strategic planning perceived in Swedish companies?</p><p>I have selected some different theories from the university library’s collection of databases,</p><p>respectively dealing with leadership, outsourcing, business intelligence et cetera.</p><p>These theories are the foundation of the semi-structured and by telephone, in-person and internet</p><p>performed interviews with seven different managers at some selected companies in different</p><p>businesses, mainly located in northern Sweden. Asking questions based on the underlying theories I</p><p>have been able to draw some conclusions about the planning processes in the studied companies.</p><p>The study shows that almost all companies have some kind strategic planning process and that more</p><p>or less all of them to some extent consider some of the theories employed in the theory chapter.</p><p>While only two companies seemed to be quite strict, the rest had some emergent semi-structured</p><p>strategic plan with much flexibility, which is not necessarily wrong.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:umu-1945 |
| Date | January 2008 |
| Creators | Forsberg, Eric |
| Publisher | Umeå University, Umeå School of Business, Umeå : Handelshögskolan vid Umeå universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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