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Návrh na zlepšení marketingového mixu ve vybrané společnosti / The Proposal for Improving of the Marketing Mix in the Selected Company

The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442966
Date January 2021
CreatorsĎurkechová, Zuzana
ContributorsMráček, Pavel, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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